The Brief
Red Ant Solutions were approached to develop and adapt the existing brand to better reflect the dynamic and global business that Blackthorne IT operate within.
An integrated approach was required across a broad range of communication channels both on and offline and a new set of brand guidelines would prove essential in maintaining cohesion throughout.
What We Did
A selection of new brand styles were created after a period of research, market analysis and competitor appraisal. Once the new style was approved we created a fairly comprehensive set of brand guidelines, with image and asset usage, expanded primary and secondary colour palettes and various media examples of the branding in action. A new website with dynamic elements, images and graphic elements was designed and built while new email footers, social media headers and post styles were developed and deployed to create a new unified digital brand presence. Complimenting this, printed media completed the new branding including portable, multi-use exhibition stands.
The Results
The new look has greatly enhanced Blackthorne IT’s digital presence – now fully integrated and reflecting far more accurately the industry and sectors they operate within. Overall the client was extremely happy with the new look and feel.
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