Alfa Laval

Our design agency developed an effective marketing communications strategy for Alfa Laval to increase awareness of their range of heating products

The Brief

Alfa Laval, one of the World’s leading electrical engineering companies, is a market leader in the delivery of heat exchange technology.

Red Ant Solutions were briefed to develop a marketing communications strategy that would raise awareness and build new business for their community heating range of products

What We Did

  • Initial meeting with client to identify the core aims of the programme
  • Brainstorm meeting to develop our strategy for communication, the channels involved and the target markets.
  • Developed concepts that would work across the necessary channels
  • Designed from the chosen creative a range of high impact direct mail pieces to drive the programme
  • Researched and identified the vertical markets and within these the key targets down to company level
  • Managed all idea sourcing and print production
  • Designed, developed and deployed a campaign microsite to deliver all technical and product information
  • Managed communications delivery
  • Managed follow-up tele-marketing and lead generation
  • On-going reporting and programme management

The Results

  • High awareness build of the company’s range of top quality community heating solution
  • Delivered a large number of new business leads for both immediate and future contact

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