‘Insuring’ brand consistency and UX

The Brief
As a leading digital agency, we take pride in delivering high-quality web solutions that align with our clients' branding and business goals.

When a premier network community for growth-oriented insurance brokers sought to revamp their online presence, they approached us to design and develop a website that would seamlessly incorporate their newly developed branding style. Their vision centered around using shape as the core design element, alongside improving the user experience (UX) on both desktop and mobile. The platform of choice for this build was Umbraco, ensuring flexibility and scalability for their needs.

What We Did
Over the course of the project, we developed two distinct design concepts for the website, utilising colour, tone of voice, and enhanced imagery to bring their new brand identity to life.
Our approach prioritised modern, interactive, and dynamic elements that would not only engage users but also reinforce the fresh visual identity of the brand.
To ensure brand consistency, we created bespoke assets tailored to their specific guidelines. Every aspect of the website, from layout to navigation, was carefully crafted to enhance usability and provide a seamless experience across all devices. Mobile responsiveness was a key focus, ensuring that brokers could access information effortlessly on the go.

The Results
The new website was successfully launched on Umbraco, offering a fully transformed digital experience that reflects the updated branding sitewide.
The fresh design, intuitive navigation, and improved UX have been well received within the industry, positioning the network community as a forward-thinking leader in the insurance sector. By integrating interactive elements and a sleek aesthetic, we helped create a platform that not only serves its functional purpose but also elevates the brand’s presence online.