Successful New Range Launch

The Brief

Our client approached us to discuss how to launch a new innovative product range to market. They have been designing, manufacturing, and installing rugged, reliable, and silent engineering solutions since 1984 and this new innovation needed a different identity to their existing product range. We recommended that a separate website and sub-brand was developed. In addition, for the important launch, we would design marketing materials and advertisements for the launch and attendance at a major global trade event attended.

What We Did

Starting with a review of the parent website and marketplace we designed some concepts that best promoted the unique proposition of the new range of products. The final website design was then built by us to work across all devices, browsers, platforms, and screen sizes. With an expectation of fast growth and example applications to be showcased, the design and back-end CMS templates were optimised to make this easy for the client to keep updated. In addition to the website, a range of advertising literature and assets were created that would be used across a range of marketing media including on a stand at the global tradeshow.

The Results

The new website was launched in time for the major trade show where our client could demonstrate their innovation. This was a resounding success with the stand and our artwork receiving a lot of attention. 

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