The Brief
Mitchell Powersystems have been a client for well over a decade so when their current website needed to undergo the next stage of evolution, naturally they came to us.
The brief was to enhance the website with a fresh and modern design, evolve various interactive aspects, improve the user experience on the site and help further improve the search rankings on Google. Most crucially, they needed to promote Mitchell Powersystems on its own, away from the other partner companies it had previously worked alongside.
What We Did
Our long-standing relationship with this client naturally develops relevant sector experience which we relied upon to design an engaging and dynamic website perfectly suited to this industry.
The new website visually engages the user through clean and effective design as well as dynamic elements.
Information channels are clear and efficient while interactive elements, for example: 'Find a Service Centre' widgets have been updated and improved to deliver effective solutions. The use of more ‘real world‘ people-based photography reinforces the brand personality and character of Mitchell Powersystems while consistent calls-to-action help create the outcome of an enquiry either by form or telephone.
The structure of the site was also very carefully constructed to maximise SEO opportunities and improve the user experience moving forward.
The Results
After an extensive internal review and client testing, we ended up with the outcome that we had promised our client and is already providing an excellent ROI with rankings improving from day one.
The new website is modern and effective, introducing new features such as a chatbot and downloadable information - showcasing the extensive range of partners and services on offer while conveying the personality of the brand throughout.
We are thrilled to have completed another successful project for Mitchell Powersystems, and cannot wait to see what the future has in store for us.
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